Brand Identity & Website Design
For women who want to stop performing and start being seen
I create brands that feel like a natural extension of you, not a role you have to play. We work together in a way that’s calm, considered, and never forced.

“I finally felt like my brand reflected who I actually am.”
Client, Sonata J
You might be here because…
Your business has grown, but your brand still reflects an earlier version of you.
You keep tweaking your website, but never quite feel ready to share it.
You have all the pieces (a logo, colours, maybe even a site) yet nothing quite hangs together.
You’re not starting from scratch.
You’re trying to make sense of what’s already there.
That’s why the work starts with your brand.
When your brand is clear, everything else has something solid to build from – your website, your content, and how you show up.
How we work together
This work isn’t rushed and it isn’t one-size-fits-all.
We look at where your business is now, what no longer fits and what your brand needs to express before any design decisions are made.
That might mean refining what’s already there, or building new foundations. Either way, the process is calm, collaborative and shaped around you.
From there, we turn that insight into a brand identity and, when the time is right, a website that feels considered and ready to share.
How I Can Help
There are two main ways I can help,
depending on what your business needs now.
Not sure which is right for you?
Start with the brand clarity check.
Feeling Stuck
with Your Brand?
Download Your
Brand Check
If you’re struggling to explain what you do, hesitating to share your website, or constantly tweaking without feeling satisfied, you don’t have a motivation problem. You have a messaging problem.
Download “Is Your Brand Actually Clear?” and discover exactly where your brand has become muddled across message, positioning, alignment, consistency, and confidence.
No overwhelm. No jargon. Just calm, reflective questions that help you identify what needs attention, and where to begin.
Selected Work
A selection of client and concept projects,
showing how brands are shaped and brought to life.

Ninja Damp Proofing
Brand Identity Design for a Glasgow company

Wild Grove
Brand Identity Design

Well Nested
Brand Identity Design

Alyson Orr
Brand Identity Design

SJ Health Coaching
Squarespace Website Design
What happens next
The first step is a conversation.
We talk through where your business is now and what your brand needs to express, with no pressure to decide anything on the spot.
You’ll leave with a better sense of whether working together feels right.
Real women. Real results.
Lesley at Owl Luminous has been fantastic to work with. She knew exactly how to help. I would highly recommend, she will be my go to in future, thanks again.
Stephanie – Made to Remember
Created fab logo and tiles for me as well as producing gift vouchers and flyers. Really capture the business.
Highly recommend.
Susan – Isis Nails & Beauty


Lesley Miles
Strategic Brand Designer & Digital ConsultantEmpowering businesses to soar with captivating brand experiences.
Not ready for custom design yet?
My digital shop has ready-made templates and resources to help you take the first steps.

