When to Rebrand (Without Starting From Scratch) If you’re asking yourself when to rebrand, you’re not alone in this quiet disconnect. Your brand still looks fine. So why doesn’t it feel like you anymore? Most small business owners don’t wake up one morning announcing “I need a rebrand.” Instead, there’s just this nagging feeling that […]
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Confused About How to Use Brand Identity Files? Your brand files are beautiful, so why are they sitting untouched on your desktop? You’re not alone. So many small-business owners say the same thing: “I got a lovely logo from my designer, but I’ve barely used it.” It’s not laziness. It’s confusion, and you’ll find it
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This Well Nested brand design case study walks through my process from mind-map to mockups — designing a layered lamp-bird-well logo, a bold retro colour palette, and social templates a homeware brand can use every day. I’m a Lanark-based designer working with women-led UK businesses who want clarity, personality and ease. Well Nested brand design:
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Introduction to Brand Development Process My brand identity design process blends strategy, creativity, and psychology so that your business identity feels authentic, is remembered easily, and works consistently in the real world. I’ve designed this process to give you clarity before we begin, confidence as we create, and practical tools you can use long after
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Kos — Designing a Makeup Subscription Brand Identity That Balances Softness and Boldness Designing a makeup subscription brand identity design means every detail matters — from typography to colour choices. That was true for Kos, a fictional beauty subscription brand whose brief simply read: “Kos require a logo and thank you card design, plus any
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A Friendly, Fearless Contractor Brand Identity That Cuts Through the Damp There’s a quiet power in a brand that feels both unexpected and completely right. That’s exactly what I discovered while working on the branding for Ninja Damp Proofing, a Glasgow-based contractor helping people protect their homes and businesses from damp, rot, and hidden water
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Oryn — Organic Skincare Brand Identity Design with Edge, Energy, and Intention This organic skincare brand identity doesn’t whisper.Oryn came to play — bold colors, hand-drawn textures, and a no-nonsense kind of confidence. The brief (from Briefclub on Instagram) asked for a logo and thank-you card for an organic skincare brand… but I knew this
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Want to enhance customer satisfaction, loyalty and encourage repeat purchases? Impress them with your unboxing experience.
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Colour Psychology in Brand Identity might not be something you’ve considered before. In the world of branding and design, every element has a purpose. From your logo to your website layout, each component plays a vital role in shaping how your audience perceives your brand. Among these elements, colour holds a unique power – it
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