Why Pinterest Marketing is My Secret Weapon for a Calm Summer (and How You Can Use It Too)
In today’s post, I’m talking about Pinterest marketing for busy entrepreneurs, my go-to method for keeping my business visible even when life is chaotic. This morning, while my boys were happily occupied (briefly), I sat down at my desk with a cup of tea and did something that always gives me a small sense of calm control. I scheduled a full month of Pinterest content. Not because I had loads of time on my hands. (I definitely didn’t.) But because I know my current reality…
The summer holidays.
If you’re a mum and you run your own business, I don’t need to explain the juggling act that is July and August. You already know. The overlapping snack requests, the guilt of half-listening to little voices while your laptop screen stares back at you, blinking. The feeling that business might just… slip away if you take your eye off it for too long.
That’s why Pinterest has become my secret weapon.
Why Pinterest marketing for busy entrepreneurs is a quiet hero
Unlike social media, Pinterest doesn’t need you to show up every day. It doesn’t demand your presence in the moment. It’s a visual search engine, which means:
- You can batch content in advance
- Pins can send traffic to your site for months after posting
- You don’t need to be “on” to still be seen
It’s slow magic. Quietly powerful. And when life gets busy (which is most of the time, let’s be honest), that’s exactly the kind of marketing I want working in the background.
How I batch Pinterest content — quickly and calmly
Here’s what I did this week, all in one focused morning:
🌀 I used AI to repurpose blog posts and sales copy into fresh Pinterest content — titles, descriptions, even hashtags. It helped me create 24 pins without starting from scratch.
🎨 I opened my pin templates (a huge time-saver) and dropped in the new content. It’s a rhythm now — pick image, update text, save.
🗓️ I logged everything in my Notion content calendar. That’s where I map out what’s going live and when — because as much as I love flowy creativity, I need a system when my work hours are often after bedtime.
📌 Then I headed into Pinterest and scheduled 30 days’ worth of content. The rest are already loaded, ready to be scheduled next month. Easy-peasy.
It’s not glamorous. It’s not revolutionary. But it means my business stays visible even when I’m offline doing summer things with my family. For me, Pinterest marketing for busy entrepreneurs isn’t just a strategy. It’s how I keep my business quietly ticking over when I’m pulled in a million directions.
Why Pinterest marketing for busy entrepreneurs matters more than ever
Because let’s be honest — running a business as a mum doesn’t always look like carefully curated workflows and endless white space.
Sometimes it’s survival mode.
So when I find a system that works with the chaos (instead of against it), I stick with it.
Pinterest gives me the breathing room to step back without everything grinding to a halt. It’s one of the only platforms that rewards planning ahead, instead of punishing you for not posting every day.
One of the best things about this Pinterest marketing strategy for busy entrepreneurs is that it doesn’t demand your constant attention like social media does.
And that, to me, is gold.
Coming soon: A guide made for you
I’ve been putting together a gentle, step-by-step Pinterest Marketing Guide especially for women like us — the ones with dreams, deadlines, and dinner to cook. No jargon. No overwhelm. Just a way to make Pinterest work for your business in a calm, sustainable way. If that sounds like something you’d like, you can sign up to be the first to know when it’s ready (and maybe even get an early peek 😉).
And if you’re curious about how AI fits into all this, I’ve also created a Prompt Swipe File with over 40 ready-to-go prompts you can use to write pins, captions, emails, and more. You can find it in my shop if you fancy a look.
Final thoughts (and a quiet nudge)
This isn’t about doing everything. It’s about doing what works — with the time, energy, and life you’ve got.
Pinterest lets me do that.
It might just work for you too.
Have you tried using Pinterest for your business yet? Or is it sitting on your “someday” list like it used to on mine? So if you’ve been wondering whether Pinterest marketing for busy entrepreneurs might be your secret summer weapon, I’d say: give it a try.
I’d love to hear — drop me a note in the comments, or send me an email if you’d rather chat quietly. I’m here.
Thanks for reading
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