So when did being a graphic designer start meaning you’re basically a marketing and design team in one role? That’s the question I posted on Threads the other day, after noticing job ad after job ad turning up on my social feed, all asking for a graphic designer who’s also a UI/UX designer, a web […]
Running A Business Means Wearing Every Hat Read More »
Ever wondered what actually happens during a rebrand? Here’s the full story of one. Ever wondered what actually happens during a rebrand? Here’s the full story of one. There’s a moment most small business owners recognise, even if they can’t quite name it. The logo you made when you started out was fine at the
When it’s time to rebrand: the Boss Mums case study Read More »
This visual identity case study is a little different from most you will find on a design studio website. It’s the kind of project that happens when everything lines up: a clear brief, an instinct that clicks early, a solid process that’s been tempered through various projects, and a skilled designer that can work quickly
Bad Bun: a Visual Identity Case Study Read More »
There is a concept at the heart of the Ember candle brand that has nothing to do with design. It is this: an ember is the last of the fire. Not the flame at its height, not the striking of the match. The quiet, persistent glow at the end. The part that holds on. The
What Does a Wordmark Actually Do? The Thinking Behind Ember. Read More »
Why familiar branding choices fail is often because the branding feels familiar to the business owner, rather than distinctive or meaningful to the audience. That familiarity feels safe, even when it isn’t a good long-term fit. You’ve seen it before. It looks “right”. It makes sense in your head. Part of that is the psychological
Why Familiar Branding Choices Fail (and Cause Problems Later) Read More »
When to Rebrand (Without Starting From Scratch) If you’re asking yourself when to rebrand, you’re not alone in this quiet disconnect. Your brand still looks fine. So why doesn’t it feel like you anymore? Most small business owners don’t wake up one morning announcing “I need a rebrand.” Instead, there’s just this nagging feeling that
When to Rebrand Your Small Business Read More »
Confused About How to Use Brand Identity Files? Your brand files are beautiful, so why are they sitting untouched on your desktop? You’re not alone. So many small-business owners say the same thing: “I got a lovely logo from my designer, but I’ve barely used it.” It’s not laziness. It’s confusion, and you’ll find it
How to Use Brand Files (and Why Yours Might Be Sitting Unused) Read More »
Most people are surprised when they discover that in my brand identity design process, I only ever present one logo concept. Not three. Not five. Just one. It’s a deliberate choice that helps my clients make faster, more confident decisions, and it’s one of the main reasons my process feels calm and structured rather than
Why I Only Present One Logo Concept (and Why It Works) Read More »
This Well Nested brand design case study walks through my process from mind-map to mockups — designing a layered lamp-bird-well logo, a bold retro colour palette, and social templates a homeware brand can use every day. I’m a Lanark-based designer working with women-led UK businesses who want clarity, personality and ease. Well Nested brand design:
Well Nested: A Brand Design Case Study Read More »
Introduction to Brand Development Process My brand identity design process blends strategy, creativity, and psychology so that your business identity feels authentic, is remembered easily, and works consistently in the real world. I’ve designed this process to give you clarity before we begin, confidence as we create, and practical tools you can use long after
My Brand Identity Design Process Explained Read More »
