Business tech can be frustrating. Branding can be confusing. Maybe you’ve sat staring at a settings page you don’t understand, thinking nobody warned you that running a business meant becoming your own IT department. Or wondered why your business looks and sounds different from one platform to the next. If so, you’re not alone. Most
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So when did being a graphic designer start meaning you’re basically a marketing and design team in one role? That’s the question I posted on Threads the other day, after noticing job ad after job ad turning up on my social feed, all asking for a graphic designer who’s also a UI/UX designer, a web
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Why familiar branding choices fail is often because the branding feels familiar to the business owner, rather than distinctive or meaningful to the audience. That familiarity feels safe, even when it isn’t a good long-term fit. You’ve seen it before. It looks “right”. It makes sense in your head. Part of that is the psychological
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When to Rebrand (Without Starting From Scratch) If you’re asking yourself when to rebrand, you’re not alone in this quiet disconnect. Your brand still looks fine. So why doesn’t it feel like you anymore? Most small business owners don’t wake up one morning announcing “I need a rebrand.” Instead, there’s just this nagging feeling that
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Confused About How to Use Brand Identity Files? Your brand files are beautiful, so why are they sitting untouched on your desktop? You’re not alone. So many small-business owners say the same thing: “I got a lovely logo from my designer, but I’ve barely used it.” It’s not laziness. It’s confusion, and you’ll find it
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Business and branding support for women can make all the difference when you’re spinning plates – family, clients, marketing, endless admin – and wondering how on earth you’re meant to do it all. I know that feeling all too well. Some weeks, I’ve dashed from the school run straight into client calls with half a
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12 Blog & Pinterest Ideas That Drive Traffic for Purpose-Led Businesses Why Blog + Pinterest Work So Well for Small Businesses Looking for blog and Pinterest ideas for small businesses that actually bring in traffic? If you’re running a small, purpose-led business (and especially if you’re a mum juggling work and family), your time is
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Tools to Restart Your Business After Summer: 7 Easy Solutions That strange in-between week… The school holidays are ending, and if you’re looking for tools to restart your business after summer, you’re not alone. Tomorrow my kids go back to school, and while I’m ready for quieter mornings, my brain still feels halfway on holiday.
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Why Pinterest Marketing is My Secret Weapon for a Calm Summer (and How You Can Use It Too) In today’s post, I’m talking about Pinterest marketing for busy entrepreneurs, my go-to method for keeping my business visible even when life is chaotic. This morning, while my boys were happily occupied (briefly), I sat down at
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